Harlequins FC, who play in the distinctive quartered shirt have turned to Sotic to provide them with the latest generation of on line services. After a period of review during the summer Harlequins selected Sotic to undertake a complete rebuild of their online presence, including websites for Harlequins Rugby Union, Harlequins Rugby League and their Online Shops. The Rugby Union and shop sites were launched last week, with the Rugby League site following prior to the next Super League season. The new Quins website presents an eye catching dynamic design which will keep fans up-to-date 24 hours a day, and for the first time, the site now delivers video highlights on all 'Quins Guinness Premiership matches, and dynamically updated stats on all their games. The solution also allows the Harlequins staff to have full control of all the content.

Jon Salinger, Harlequins Ticketing & IT Manager said "Sotic's experience and understanding of both the game of Rugby and how sports online operate have been crucial in the design and implementation of what is a fantastic web site. The feedback we have received since the launch both within the club and from our fans has been hugely positive. The site certainly meets the high standards that our supporters expect from Harlequins and it will be a vital tool in marketing the club to a wider audience in the future."

Sotic also delivered Harlequins with a comprehensive e-commerce solution for their merchandise. The new online store includes a range of new facilities for supporters and Harlequins staff, including the ability to run a significant range of new 'exclusively online' promotions as well as secure real-time credit card authorisation using the latest standards.

"We are delighted to be making this announcement," Harlequins Retail & Brand Manager, Bill Ford-Smith commented. "The new online store is striking and delivers significant improvements for our staff and customers. It allows us to demonstrate the quality and breadth of product available in what we believe is an easy to navigate website. The increase in sales and the comments we have received in the first weekend alone have more than justified the investment we have made."

Speaking about the partnership with Harlequins Jonathan McConnell, Sotic's Content Manager, said "It is a great honour for us to be selected by such an historic club to provide their online presence. We have worked closely with the staff at the club to produce an eye catching, and user friendly design for the website which allows the staff at Harlequins to easily keep their fan base informed with news, features, and statistics, while also providing the club with an attractive platform from which they can market their meeting and events facilities and allow supporters to purchase from the club store."

Harlequins new Rugby Union and Online Shops can be seen at www.quins.co.uk.